Jargon Buster

Alt Tags
Mainly used for screen readers (programs that can read the contents of a website back to somebody with sight difficulties). They provide a way to describe an image to a screen reader. Keywords can be used in the alt tags to help your search engine position. You will see the alt tag text of an image when you hover over it. Try hovering over the fusionxs logo at the top of this page.

Breadcrumbs
A trail to show what pages you have navigated through to get to where you are. These are normally found at the top of a page and make it very easy to jump back to a previous page. example : Customer Support > Jargon Buster

Domain Name
A name that identifies a computer or computers on the internet. These names appear as a component of a Web site's URL, e.g. fusionxs.co.uk. This type of domain name is also called a hostname. A domain name must be purchased for a website and it helps your search engine position if the domain name includes keywords (see below). Example : If you offered a service such as plumbing in Nottingham, a great domain name choice would be nottingham-plumbing.co.uk. We can deal with the purchase of a domain name for you or point the nameservers (see below) of a domain name you have purchased to our servers.

Favicon
A small graphic created that you sometimes find next to a doman name in the address bar.

Html
Hypertext Markup Language is the predominant markup language for the creation of web pages. It provides a means to describe the structure of text-based information in a document by denoting certain text as headings, paragraphs, lists, and so on.

Keywords
Words that people use to search for something on the internet. We make sure that the words you expect people to use to find your type of service are included in the content of your site and also in the metatags (see below). This all helps your search engine position over time.

Metatags
Information that is added into the background of your site to help search engines understand what your website is about.
This consists of a page title, description and keywords.

Nameservers
In simple terms, a nameserver is the link between a domain name and your hosting. It tells the domain name where to look for your webpages.

Paypal
The leading online payment processing provider on the internet and the most affordable. Most payment processing companies charge a set up fee and then a percentage of each transaction or a set monthly fee. There is no setup fee with paypal and their standard charges are 3.5% of a transaction. This may seem expensive but makes online payment processing more affordable for new businesses. All payments taken and processed are completely secure.

Search Engine
A search engine is an information retrieval system designed to help find information stored on a computer system, such as on the World Wide Web. The most popular search engine currently is google followed by yahoo and msn.

Search Engine Optimisation (SEO)
The process of improving the volume and quality of traffic to a web site from search engines via "natural" ("organic" or "algorithmic") search results. Usually, the earlier a site is presented in the search results, or the higher it "ranks," the more searchers will visit that site. This includes issues such as keyword density and placement, image names, good internal link structure, keywords in page headers and metatags.

Sitemap
A webpage that lists all the pages on a website. Search engines like to see a sitemap as it shows you are providing a good internal link structure.

Webmail
Free service available to check your mail online like popular mail services such as googlemail, yahoo and hotmail. You can check your email online at www.outitgoes.com if your site is hosted with us. All you need is your email address and password. Contact us for your password if you dont know it.