Once you know your chosen keywords, place the important ones at the front of your title tag (No more than 9 words ideally). Make sure the title tag matches the content and you use a different title tage for each page. If you do only one thing with onsite SEO, you should do this.
2 - KEYWORDS IN ANCHOR TEXT
Using the right keywords in links into your site from other sites is very important. Having “CLICK HERE” to visit my site will not help you but if you sold Fitted Kitchens in Nottingham, then having a link to your site with the text “Fitted Kitchens Nottingham” would help you greatly with your search engine position.
3 - AGE OF THE DOMAIN
The age of your domain is an important factor. The older the domain, the more trusted you are with search engines. If a search engine thinks you have been around for a while, it will look favourably upon your site so think twice before changing your website domain name as you will lose all the history you have.
4 - KEYWORDS IN HEADER TAGS
You should always have your most important keywords in your H1 tag. Only use one H1 tag on each page and then use H2 tags, H3 tags, etc but make sure the header tags make sense with the content. The content still needs to be easy to read.
5 - KEYWORDS IN CONTENT
Writing content with search engines in mind can be difficult but try to ensure your important keywords are in the first couple of paragraphs. Bolding and italicising the occasional keyword can also help but don’t go overboard. Using bullet points will also help. Basically anything that highlights the word over the rest of the text but not too much that it dilutes their importance on the page.
There are many other onsite and offsite SEO factors which we may share at a later date. Keep checking back for more advice or subscribe to our RSS feed by clicking on the link at the top right of this page.
Posted: March 6th, 2009 | Author:fusionxs | Filed under:Software | Comments Off
Xobni (which is inbox backwards) is a great free plug in for outlook. It scans all of your emails and addresses and provides valuable information such as email conversation history, files you have received from different people, the time of day they normally email you and the email addresses of friends in their network. It also provides links through to their facebook profile and searches out telephone and mobile numbers from email signatures for easy access. It is a great free service and one that you will use on a regular basis so give it a go.
Posted: March 4th, 2009 | Author:fusionxs | Filed under:Software | Comments Off
Curdbee is a free safe and secure web based invoicing system ideally suited for small businesses and freelance workers. You can customise your invoices with your own headers and also list all your customers and the products or services you sell ready to be chosen from a drop down list when creating an invoice. You can also include links to paypal and google checkout to make it easy for customers to pay you.
Once you create an invoice, an email is sent to the customer with a link to view the invoice online. From there, they can print a copy off for their records or pay via paypal or google checkout. You can tell from your online control panel if an invoice has been viewed and you receive an email as soon as payment is made to you via paypal.
Fusionxs are now using it to invoice customers and so far we have been very impressed.
Something to consider when choosing your domain name is to try to include your important keywords in it. This will help you greatly with your search engine position as it will make it easier for search engines to understand what your site is about. Also try to include your region in your domain name choice.
As an example, if you were a plumber in Nottingham, a good choice would be www.nottingham-plumbing.co.uk as it uses the words potential customers are likely to use to find you.
Choosing a .co.uk over a .com will also be of benefit with your search engine position if potential customers are using local search terms to try to find you. Having UK hosting is also of benefit but we will talk about this in a future post.
Whatever domain name you choose, be prepared to stick with it as the search engines take the age of a domain name into consideration when ranking your site. Domain names that have been used for a while will be viewed as more trustworthy by search engines so don’t be tempted to change at a later date.
This final website optimisation video talks about the importance of sitemap.xml files, robot.txt files and having a website with full w3c compliant code. It also talks about the importance of redirects so you don’t miss out on any lost web traffic. Take a look for some useful tips.
