There are several benefits to letting Fusionxs manage your website for you.
We have listed a few of them below to help you decide.
Websites built to web standards
There are services around to allow you to just create a website on the fly by dragging a few boxes around and installing widgets. The issue with these services is your website will not be coded to any standards. This means that your site can look differently in all the different browsers available (Internet Explorer, Firefox, Safari, Google Chrome, Opera, etc) and sometimes completely fall apart. Another issue is that the html code for your site will be longer than it could be which will mean it takes longer to load on the web and search engines which not be able to understand the content as quickly as they want to. This in turn means that your google position will suffer.
Onsite search engine optimisation (SEO)
If you are serious about your google position, you need to ensure your site is built with search engines in mind. Onsite Search Engine Optimisation (SEO) is the art of ensuring the right words are in the right places, the right way and the right amount of times on your website. We ensure you have the correct page titles, header tags and content to go after your most important keywords with search engines. We have several years experience and know what works. Having your site managed by us ensures you reap the benefits of that knowledge.
Ongoing Support and Advice
Lots of our customers call us for advice on their website. Maybe they have decided to target new keywords or different areas of business and want some advice on how to change the content with search engines in mind. The web is changing very quickly and new services are springing up all the time. Allowing us to manage your site means we can integrate these services as they become available. Google map integration is a good example of this. 2 years ago you couldn’t have embedded a google map into your own website to help people find you.
Online Content Editor
We have recently trialled an online content editor service which allows our customers to change the wording on their sites themselves if they prefer. It works like an online word processor and is very easy to use. If you get stuck with it, just get in touch and we will help you solve the issue you are having. Fusionxs are continually looking for ways to provide a better service at no extra cost and the online content editor is a great example of this.
We hope you find this list useful. If you have any questions about the service we provide, please get in touch with us. We are more than happy to help.
Once you know your chosen keywords, place the important ones at the front of your title tag (No more than 9 words ideally). Make sure the title tag matches the content and you use a different title tage for each page. If you do only one thing with onsite SEO, you should do this.
2 - KEYWORDS IN ANCHOR TEXT
Using the right keywords in links into your site from other sites is very important. Having “CLICK HERE” to visit my site will not help you but if you sold Fitted Kitchens in Nottingham, then having a link to your site with the text “Fitted Kitchens Nottingham” would help you greatly with your search engine position.
3 - AGE OF THE DOMAIN
The age of your domain is an important factor. The older the domain, the more trusted you are with search engines. If a search engine thinks you have been around for a while, it will look favourably upon your site so think twice before changing your website domain name as you will lose all the history you have.
4 - KEYWORDS IN HEADER TAGS
You should always have your most important keywords in your H1 tag. Only use one H1 tag on each page and then use H2 tags, H3 tags, etc but make sure the header tags make sense with the content. The content still needs to be easy to read.
5 - KEYWORDS IN CONTENT
Writing content with search engines in mind can be difficult but try to ensure your important keywords are in the first couple of paragraphs. Bolding and italicising the occasional keyword can also help but don’t go overboard. Using bullet points will also help. Basically anything that highlights the word over the rest of the text but not too much that it dilutes their importance on the page.
There are many other onsite and offsite SEO factors which we may share at a later date. Keep checking back for more advice or subscribe to our RSS feed by clicking on the link at the top right of this page.
Something to consider when choosing your domain name is to try to include your important keywords in it. This will help you greatly with your search engine position as it will make it easier for search engines to understand what your site is about. Also try to include your region in your domain name choice.
As an example, if you were a plumber in Nottingham, a good choice would be www.nottingham-plumbing.co.uk as it uses the words potential customers are likely to use to find you.
Choosing a .co.uk over a .com will also be of benefit with your search engine position if potential customers are using local search terms to try to find you. Having UK hosting is also of benefit but we will talk about this in a future post.
Whatever domain name you choose, be prepared to stick with it as the search engines take the age of a domain name into consideration when ranking your site. Domain names that have been used for a while will be viewed as more trustworthy by search engines so don’t be tempted to change at a later date.
This final website optimisation video talks about the importance of sitemap.xml files, robot.txt files and having a website with full w3c compliant code. It also talks about the importance of redirects so you don’t miss out on any lost web traffic. Take a look for some useful tips.
Here is part 2 of some useful advice on how to optimise your website for Google. This video concentrates on links and their relevance to your content. It also explains what harm you can do to your website rankings if you don’t do it the right way. If you are serious about improving your search engine position, this is definitely worth a watch.
